The 2014 World Cup completed with a total of 171 goals (equal highest to 1998 in France). While many thousands do not care, for many other thousands, football is the key to creating a better life.

SALAD is supporting personal empowerment and social change, and is donating £5 per goal scored to ActionAID projects in Brazil

SALAD is supporting personal empowerment and social change, and is donating £5 per goal scored to ActionAID projects in Brazil, notably Safer Cities for Women. A total of £855 is being sent to ActionAID local Brazilian team to support local initiatives, such as Safer Cities for Women.

Overview of Safe Cities Programme

The Safe Cities for Women programme focusses violence suffered by women in urban public spaces, and is one of the priorities of the work of Women´s Right Team at ActionAid Brazil. Today, although Brazil has laws that deal with violence against women, these just restrict the violence suffered by women in the domestic sphere, so it is very important to also address violence in public spaces.

ActionAid works with the poorest and most excluded women and girls, in order for them to become proactive agents of their own lives and future, to live free of all kinds of violence, and to be capable of acting politically and becoming more economically independent.



Safe Cities Research in Brazil

ActionAid’s research found that the anticipation of the World Cup and the Olympics in 2014 and 2016 respectively resulted in major new urban initiatives in Brazil, including some that aim to address long-standing urban violence. Of concern is the impact these initiatives will have on the lives of the poorest city inhabitants through forced evictions, sharp rises in housing prices, and new forms of violence and protection.


Brazil’s population is overwhelmingly urban. The country has experienced rapid economic growth, yet stark socioeconomic, racial, and gender inequalities exist within and between urban communities. Growth and urban interventions have the potential to improve security for all, or bring about greater exclusion if changes do not explicitly address the situation of the poorest Brazilian women, men, girls and boys.


Throughout the research, women highlighted that they felt unsafe in urban spaces. In general, while men were afraid of being killed or robbed in the streets, women had similar fears but also fear rape, sometimes more than death. The women interviewed identified a variety of safety issues beyond sexual violence. The most commonly cited problems included drugs and trafficking, fear of violence and rape, lack of reliable policing, poor infrastructure including poor lighting, street maintenance and transport, robbery and inadequate access to government services.